BUSINESS SERVICES

Prospective Students.  Mid America Learning provides lead generation services by deploying targeted marketing campaigns.  Enrollment counselors provided by MAL work with prospective students from the time of initial interest until enrollment in an educational program.  This includes sharing specific program information, responding to questions and directing them to specific educational offerings.  MAL uses sophisticated technology solutions to manage and track prospective student information while maintaining privacy and confidentiality of personal information.

Prospective Faculty.  In order to help school clients effectively manage the new volume of students, MAL provides faculty recruitment services to assist education institutions in their search for program faculty and instructors.  Among other services, MAL will identify potential adjunct and full-time faculty, collect CVs and resumes, perform initial evaluations and submit candidates for possible hire by the client institution.

Prospective Clinical and Preceptor Sites.  Leveraging its clinic and hospital relationships, MAL helps its clients identify clinical agencies for bachelor’s degree programs and potential preceptors and preceptor site locations for master’s degree programs.  MAL will identify prospects, perform initial evaluations and submit names, qualifications and other information to the school.

Consulting Services.  MAL will make itself available for consultation on issues related to the programs it is involved in, including methods, processes and policies for program administration, academic affairs and information technology.

MARKETING SERVICES

Program Advertising and Promotion.  Mid America Learning works with colleges, universities and other education institutions to create and track a plan of action for marketing its programs, promoting industry-related opportunities for its programs and strengthening the institution’s overall image.  The jointly-developed plan is designed to support every step of launching and populating each program, capitalizing on the vision, mission, values and strategic planning of the education institution.  MAL assists its client schools implement the plan through a consistent marketing approach with the education institution’s branding.  MAL deploys marketing elements such as print advertisements and web-based media.

  EDUCATIONAL PRODUCTS  

Curriculum Design.  Mid America Learning has created total curriculum packages that client schools may choose to implement.  MAL has curriculum packages for:

• Bachelor’s of Science in Nursing degree (BSN)
• Master’s of Science in Nursing degree (MSN) 

Curriculum Development.  Whether or not schools use the MAL-created curriculum, MAL can provide consulting services to schools on issues of curriculum development.  The market MAL focuses on can sometimes present unique challenges.  MAL stands ready to assist client schools meet those challenges, find creative solutions and implement plans of action.